Americana is Dying: Sears Sells off Craftsman Tools

A hand holding an end wrench.

A couple of days ago, I saw the shocking news that Sears was selling its Craftsman brand to Stanley Black & Decker. To anyone with even a vague interest in working on cars during the last half of the 20th century, Craftsman is a legendary brand, the tool with a lifetime guarantee. At one time, Craftsman tools were a standard bearer in the world of tools, rivaled only by Snap-On and Mac among my gearhead friends in the ’90s.

For many who remember life before the internet, Craftsman is synonymous with Sears; the brand was only available at Sears stores until Sears acquired K-Mart and began limited Craftsman tools sales through K-Mart’s retail stores. Read More »