On the Fallibility of the Mind… and How You Can Exploit It For Your Own Gain

Fake news and alternative facts are terms we’ve all grown sick of hearing by now, I’m sure. The current state of American politics aside, history is filled with examples that tragically illustrate how lies told boldly, often enough, are believed by many. “We tend to think of memories as perfect little time capsules—important records of … [Read more…]

Revealed: The Dirty Little Secret to Stealing Your Attention

A good magician never reveals their tricks. Why would they? They make too much money selling the illusion. It’s the bad magicians, the ones who can’t sell out venues, who don’t have the marketing and public relations savvy to become big stars, who usually end up making those “secrets revealed” exposes that were so popular … [Read more…]

Customer Service: It Matters More Than You Think

Nobody becomes a successful salesperson by treating customers poorly, especially in a competitive sales environment. That’s why almost all entrepreneur training drills deep into the importance of providing an exceptional customer service experience. So why is it that big, well-established companies think they can succeed and become market leaders when their customer service experience is horrible? I’m … [Read more…]

Remembering Adam Petty

Sixteen years ago today, NASCAR lost a bright and shining star. Adam Petty was nineteen years old, poised to move to stock car racing’s highest devision before he was old enough to buy a beer — not that his family condoned such things. He died on the cusp of what would have been a legendary … [Read more…]