On the Fallibility of the Mind… and How You Can Exploit It For Your Own Gain

Fake news and alternative facts are terms we’ve all grown sick of hearing by now, I’m sure. The current state of American politics aside, history is filled with examples that tragically illustrate how lies told boldly, often enough, are believed by many. “We tend to think of memories as perfect little time capsules—important records of … [Read more…]

Revealed: The Dirty Little Secret to Stealing Your Attention

A good magician never reveals their tricks. Why would they? They make too much money selling the illusion. It’s the bad magicians, the ones who can’t sell out venues, who don’t have the marketing and public relations savvy to become big stars, who usually end up making those “secrets revealed” exposes that were so popular … [Read more…]